Until the last decade of the 20th century, "Photography" was understood and accepted as a medium that captured images on film with only incremental changes and improvements in the means of producing images having taken place during the course of the previous 100 years. The advantages and disadvantages of color vs. black and white or of various film formats, from 35mm to 4x5 and 8x10, could be easily explained and demonstrated. Systems were created and industry standards were established for the archival storage and safe handling of these images. A commonly understood language existed that allowed photographers and printers, and those for whom they worked, to communicate their needs and requirements.

With the "digital revolution" that began around the mid-1990's, and has continued to rapidly evolve, new language, new systems, and new standards are rapidly replacing the old. The result can often be confusion, frustration, and miscommunication. Imaging 4 Art has been working with state-of-the-art digital equipment since 1996 and stays current with technology advances and trends. Having researched and worked with all of the major high-end digital camera systems and software (Leaf, Phase One, Sinar, Hasselblad/Imacon) Imaging 4 Art has the ability to discuss and offer plain language explanations of the technology. Cutting through jargon, (Bit, Byte, RAW, TIFF, JPEG, RAID, Mirroring, Gigabyte, Terabyte) which can range from daunting to intimidating, Imaging 4 Art understands the language of both IT and the world and standards required from Collections Managers, Curators, Conservators, Gallery Managers, Art Historians, Collectors -- internal Publications, Photography and Exhibition Departments, graphic design, publishing and printing houses. We serve as an important intermediary in determining the best equipment and software, a cost-efficient and productive workflow and developing systems that are tailored to best meet the needs not just to create the high-resolution images but also for the storage and retrieval of the client's data. In other words, Imaging 4 Art speaks geek so you don't have to.

Currently Imaging 4 Art's primary camera system is a Hasselblad H2d medium format digital with a 39 megapixel multi-shot back. Though other equipment will also be used when a project dictates including the Hasselblad H4d with a 200 megapixel multi-shot back. Hasselblad, with its long history of producing precision cameras, offers extremely high-resolution images, accurate color, superior optics, and flexibility that make it stand out in this class of digital imaging systems.